23 May
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Is Your Business Keeping You Up At Night?

Posted by:Ann Carden

Does your business ever keep you up at night with stress and worry? Money, employees, customers and being too busy, can be a bit overwhelming and leave you feeling out of control.

If any of these things apply to you, burnout, exhaustion or even failure could be what's ahead if you don't make some changes? I am sure these things were not what you were hoping for or in your plan when you decided to own your own business, right?

24 April
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What is Pay Per Click Really Costing Your Business if You Lose 70%-97% of the Leads Clicking Your Ad?

Posted by:Ann Carden

No business owner ever sets out to waste their hard-earned money to market their business to get their phone to ring. However, this happens in most businesses with pay per click marketing.

Are you spending a small fortune to get to the top of search engines and capture the traffic searching for what you have? If the answer is yes, then you are most likely missing out on as much as 70% - 97% of the leads you are paying for when they click and go to your website.

Here’s why…

24 April
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Problems Getting Clients In Your Fitness Business?

Posted by:Ann Carden

Do you ever have those clients that won't follow your program and then complain about the results? How about the people that really need you, but won't sign up or even come in? Frustrating, right?

Oh, do I ever get it! For years in my fitness businesses I was super frustrated with these people. Everyone needs to be healthy and take care of themselves and I couldn't understand why they didn't just beg me for a membership. Ha, ha! :)

Here's the deal...

08 March
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Does Your Fitness Business Keep You Up at Night with Worry?

Posted by:Ann Carden

What in your business is stressing you out? What is keeping you from the success you desire? No offense, but maybe the problem is you. Now, before you get upset with me for being real, let me explain.

Years ago, I found out I was my own worst enemy in running my fitness businesses. Sure, I had success, but with that success, I experienced so many low points, struggles and frustrations, I ended up wanting to sell my business or quit more times than I care to think about. At the end of the day, I was the problem –– or, at least, my mindset was the problem.

07 March
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4-Marketing Keys to Get Your Phone to Ring in Your Home Care or Senior Care Business?

Posted by:Ann Carden

One of the nicest ways to get new clients in business is by referrals. However, many home care and senior care owners make the mistake of relying too heavily on referrals to gain new clients. This is generally a slow and unpredictable way to grow your business. Referrals are not predictable or controllable. If this is a company’s best source of lead generation, then they are missing bigger growth opportunities.

24 February
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Do You Need More Fitness Club Members?

Posted by:Ann Carden

When I ask a fitness business owner what they want I get the same answers, such as, more members, more clients and more revenue. What if you could make twice the money in your business without getting more members? Is it Possible?

Consider…

In order to get more clients or members, you first have to get leads. So, what you really want is more leads, right? Once you get those leads, you have to convert them into paying members and clients to generate the revenue you desire.

20 February
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Struggling with Getting and Keeping Caregivers for Your Senior Care or Home Care Business?

Posted by:Ann Carden

Home care and senior care agencies have a mission to serve their community and a heart to fulfill the need of the aging adults who desire to stay in their home instead of living in a full-time facility. Yet, oftentimes, they turn away business due to the lack of caregivers on their staff.

Also, the expense of an employee revolving door can be a significant drain on the profitability of any business. Still, for these types of businesses, it is a huge expense most can’t seem to overcome.

23 January
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4 Ways Your Fitness Club or Gym Can Compete Against the $10 Gyms

Posted by:Ann Carden

Oh, I know your frustration if you are trying to compete against the big box $10 a month gyms. Been there, done that! In fact, this was exactly why I opened second fitness club years ago. When a low priced competitor moved in a couple of blocks from my club, memberships started to drop and I was determined I would not allow my income to drop too. Not a good strategy at all!

17 December
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Want More Cash Flow In Your Fitness Business?

Posted by:Ann Carden

If you are in the fitness business, then you are aware of the highly competitive marketplace. Fitness businesses are failing at an alarming rate of around 87% with only 3% making over six figures in annual revenue. You might ask yourself the following questions:

· How can you succeed as a small fitness business in the midst of the big guys?

· How do you compete without lowering your prices?

· How do you stand out against the competition and lure away their clients and members?

17 December
2
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Can Your Fitness Business Survive Without You?

Posted by:Ann Carden

One of the biggest mistakes a business owner can make is to create a company that is dependent on the owner’s involvement for the success of the daily operations. This is called working “in” your business. Fitness business owners are notorious for doing this. I personally made this mistake in my fitness businesses for years. Spending time operating your business instead of spending the majority of your time growing it will leave you exhausted, stressed out and probably broke most of the time.

08 March
2
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People Don't Care About You Or Your Business

Posted by:Ann Carden

Don't feel bad, they don't care about me either. Of course I am talking about your marketing. This is the most common mistake made when people market their business. Understand that when marketing your business, people only care about two things. They care about THEMSELVES and what your business can do for THEM....PERIOD!

19 January
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Think Big!

Posted by:Ann Carden

"As long as you're going to be thinking, think BIG." ~ Donald Trump

Having a dream and day-dreaming are two very different things. Day-dreaming is a big waste of precious and valuable time while having a dream is looking at a bigger picture and future. What would your life be like if your business achieved everything you desire? What would you be able to do that you can't do now?

05 January
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Is It Time To TRIM THE FAT In Your Business?

Posted by:Ann Carden

2016 is here and everyone is already thinking about how to get rid of the extra unwanted fat and pounds they put on through the holidays.

Have you ever thought about doing this in your business as well?
Let me explain...

There are many things in business that weigh us down, zap our energy, make us feel awful and just don't get our business in the shape we want. So, maybe it's time to TRIM THE FAT in your business to make this year your best ever.

19 November
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Want Or Need?

Posted by:Ann Carden

There are really only two reasons why people buy...they want something or they need something. Understand that people will not always buy what they need, but most often will find a way to purchase what they want.

If we always bought what we need; we in the USA would be the healthiest country in the world. We have more weight loss, fitness programs and health clubs available to us than even imaginable. However, as we all know we need to exercise and eat right; the sale is more often made when looking good, feeling good and being healthy is something we want.

18 November
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What Is Your Time Worth In Your Small Business?

Posted by:Ann Carden

Why did you get into business for yourself? To be your own boss, choose your own hours or spend more time doing the things you love in life? Probably all of the above. Do you wonder where time has gone as you have probably put in more 12 hour days than you care to think about? At the end of the day do you still have a to-do list a mile long?

Time is your most valuable resource! You can't make more time and when it is gone, it's gone. Harnessing and leveraging time is the only way to get what you want from your business and enjoy life at the same time.

12 November
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Are You Stopping To Chew?

Posted by:Ann Carden

Sunday, as I was listening to our Pastor in church, he was talking about not just reading God’s word, but how we should slow down to really chew on God’s word.
I was thinking, he’s right! The more you chew on His word, the longer you have to enjoy the taste of it. How much better can it nourish our bodies, and how much better we can digest when we spend time really chewing.

09 November
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You Should Have Many Lines In The Water

Posted by:Ann Carden

In marketing, you must have a lot of lines in the water to consistently feed your business quality prospects. People will come to you in different ways. Specifically, they will find you from the various marketing tactics that you put out there. Some people respond better to social media marketing like Facebook and LinkedIn, some through print advertising, maybe radio or television. There is no shortage of ways to market. So how do you take all of these different ways to market and turn them into business profit?

03 November
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Are You Burning Up Money In Your Marketing & Advertising?

Posted by:Ann Carden

Why is the failure rate so high on small businesses? In fact, according to the SBA the failure rate is as high as 96% in the first five years and at least 50% in the first year. The main reason for this extremely high rate is mainly due to the lack of marketing expertise to generate leads, get people through the door or get the phone to ring.

29 October
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DO YOU REALLY NEED MORE LEADS?

Posted by:Ann Carden

You may not need more leads! Yes, you heard me right. Let me explain.

When I meet with small business owners and entrepreneurs and I ask them what they most want in their business, they tell me they want more clients and more revenue. However, clients and revenue start with leads, right? So they really want leads. As we take a closer look, I find out they are getting leads. However, most can't tell me how many they are getting, because they don't track them. We then discover that leads are not the problem. Most of the time they are getting plenty of leads.

27 October
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3 REASONS WHY 80% OF SMALL BUSINESSES ARE PROFIT POOR OR FAILING

Posted by:Ann Carden

Do you know that according to the SBA statistics, 96% of all small businesses fail within the first 5 years and more than 50% of all start-up businesses fail within the first year? Of the businesses that survive, more than 80% never reach their full potential. This is due to their lack of expertise in business and marketing fundamentals that are required to build a successful business. The results are slow growth, lack of sales and low profits.

19 October
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Not A Good Business Plan

Posted by:Ann Carden

I almost fell out of my chair the other day when I was speaking with a business owner in New York about her business. As we discussed her goals and the action (or lack there of) she was taking, I was shocked!

I just thought I would share with you what NOT to do if you want business success.

23 June
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1, 2, 3!

Posted by:Ann Carden

Did I get your attention? Did you just have to find out more about the offer? Just three seconds to grab the attention of potential prospects.  Then engage them with more information, educate them and then offer.  The four major components of marketing.  The four things that will determine if your marketing will make you money or lose money. 

Here are the 5 major components to good advertising copy: (The order of these is essential to success)

17 June
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JUMPSTART YOUR MARKETING

Posted by:Ann Carden

Here are three of the most important start up marketing tools you need to get and keep new customers.

02 June
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Is Your Business Your Baby? Maybe It's Time It Grows Up!

Posted by:Ann Carden

Did you realize that every business that is around for any length of time will and should go through cycle's? Today, I'm going to share the different cycles of a business and how to get the most out of each, while also extending the life of your business.

The four diffrent cycles of a business life are:

  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity

 

15 May
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Have A Success Mindset

Posted by:Ann Carden

Creating a success mindset can help you breakthrough some of those internal barriers you may have for your business. If you put yourself in the vein of success, you’re setting yourself up to do well before you’ve even started.  You’ll have more energy and more drive to get you where you need to go. Below are a couple of ways to help get you focused.

12 May
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PUT THEM IN A TRANCE WITH YOUR MARKETING

Posted by:Ann Carden

There are 5 essential keys to successful and reusable marketing campaign launches. Once you understand them, you can continue to use them over and over again.

The 5 essential keys are:

14 April
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Know Your Customer & Stop Wasting Your Resources!

Posted by:Ann Carden

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

12 February
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One Thing To Make More Money.

Posted by:Ann Carden

Why you might not be making the money in your business you want to make.

As I business coach I see a common mistake people make in their business. They are not good at taking action! They sit and wait for things to happen or drag their feet to implement the things they need to in their business. Because of this problem they do not see the money or success they could.

12 February
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A Common Mistake Business Owners Make : I Did Too.

Posted by:Ann Carden

You think if you build it they will come, right? Not!

One of the biggest mistakes I made when I was growing my businesses was that I seriously thought when I opened, people would automatically come.  Well, was I in for a big surprise!  When that didn’t happen, I was left scratching my head trying to figure it out. Why didn’t they?  I had built this wonderful health club that offered so much more than the competition.  Where was every one?

About

With Ann's proven strategies and guidance, you’ll be able to focus on the things that really matter in your business to leverage and maximize your financial opportunity for higher revenue and profits. She’ll help you rise above the chaotic, stressful, and overwhelming clutter of owning a small business and work smarter, instead of harder.

Ann helps you focus on the only five areas required to exponentially grow your business with less time, money and effort. You’ll learn how to simplify the process of building your business and make the money you want, while avoiding the costly mistakes and pitfalls many in small business make.

Contact Ann today to see how she can help you grow the business you desire. In just 45 minutes, Ann can show you the opportunity, gaps and untapped revenue and profits to build the business of your dreams.

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